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Felix California TVC

This cheeky tomato went to California to see his long lost relatives. Unfortunately most of them were made into ketchup so we all can enjoy our fries.

Why is the tomato so happy? For all we know is he was a sole beneficiary of a will.

We were asked by our friends at Tank to produce a funny commercial for Felix and their famous tomato ketchup. So what did we do? We straight away knew that this project needed some 3D love and action. We first designed the tomato character based on his 2D counterpart from last years commercial, then planned all his actions  just like we always do. Then the time was right for the technical 3D tasks like modelling and rigging that we did in house this time.

With the dirty work out of the way it was time for the fun part – animation! All this was capped off with final touches in compositing phase. The end result far exceeded what we aimed at with such a tight deadline. All in all a nice project to add to our portfolio.

  • Client
    Felix
  • Agency
    Tank
  • Director
    Madis Epler
  • Producer
    Raino Mardo
  • 3D Animation
    Madis Epler
  • 2D Animation
    Ingel Martin
  • Rendering & Compositing
    Joosep Volk
  • Sound Design
    Ajar Stuudiod