X-Road

How to explain something that everybody uses in their everyday lives in Estonia without even knowing it? The system that is technologically challenging to understand but makes our life so much easier? Please meet the X-Road by Cybernetica – the company behind the backbone of Estonian Government.

We were asked to create an easily understandable explainer how this backbone works and why it is so great. We discovered the similarities between Lego pieces that are know to everyone and the idea behind X-Road and delivered the story using this analogue.

Please meet The X-Road explainer – saving the state and public offices time and money so they can concentrate on their main functions, and you can sit back and live your life!